Skittles’ Big Game Ad Is Not An Ad, It’s A Live Musical (They’ll Explain)

Instead of running a commercial during the big game on February 3rd, Skittles is going to run a musical at a Broadway theater!

The musical is very real. It will be thirty minutes long and the money raised through tickets with go to the Broadway Cares charity.

Star Michael C. Hall of the shows Dexter and Six Feet Under appears in a new video, trying to explain to his therapist.

Last year, Skittles had another unique concept– a commercial that was only seen by one person.